BIAS – Behavioral Insight Analysis Systems
BIAS is a free, mobile-first knowledge base of psychology and behavioral science concepts presented as scrollable cards. It covers 70+ concepts across six categories:
- Cognitive Biases – Anchoring Bias, Confirmation Bias, Dunning-Kruger Effect, Bandwagon Effect, Availability Heuristic, Framing Effect, Sunk Cost Fallacy, Status Quo Bias, and more
- UX Laws – Hick's Law, Fitts's Law, Miller's Law, Jakob's Law, Doherty Threshold, Peak-End Rule, Zeigarnik Effect, Law of Proximity, and more
- Sales Psychology – Social Proof, Scarcity Principle, Loss Aversion, Reciprocity, Authority Bias, Commitment & Consistency, Decoy Effect, and more
- Dark Patterns – Roach Motel, Confirmshaming, Hidden Costs, Misdirection, Forced Continuity
- Copywriting – Power Words, FOMO, Storytelling Bias, Rhyme-as-Reason Effect, Serial Position Effect, Von Restorff Effect, and more
- Color Theory – Color Psychology, Isolation Effect, Contrast Principle, Warm vs Cool associations, Cultural Color Meaning, and more
Built for UX designers, product managers, marketers, growth hackers, and anyone interested in understanding how people think, decide, and act. Each concept card includes an actionable tip, real-world examples from companies like Apple, Amazon, Duolingo, and LinkedIn, plus curated links to further reading.
Created by Tanjim ul Alam